Lorenzo reached looking for a logo design. There were some mock ups, but it wasn’t exactly what he was looking for, so I came to provide a better solution. I used SWOT analysis to determine the direction of the logo and researched his competitors.
The next step was to determine style, font, and color. Based on Lorenzo’s campaign, I referenced his community and the original logo.
Various prototypes:
Final Result for Logo:
Lorenzo’s team and I contiuned the partnership as I created more visual assets for advertisements and ultimately his website.
Banner for Sunny Side Post Advertisment:
Illustrated Assets for Website:
LINK TO WEBSITE
Postcard and Poster Designs:![]()
![]()
![]()
