Rachel Kula Godfrey approached me looking for a logo design for her new website.
We communicated through an exchange of presentations (PDFs or Google Slides). She needed some direction, so I asked her questions about her website and her goals. Through that conversation, her vision became clear and I started by sketching some ideas.
Over a span of 2-3 weeks, we explored material, font, shapes, and the depth of the logo design. Rachel had a clear idea on the color palette, and I ideated based on her response regarding questions about her website and her goals.
Inside my process of creating and playing with all possibilities that Adobe has to offer. For this project I used Adobe Photoshop, Adobe Illustrator, and Pro Create.
In conclusion, we decided on a logo that gave a personal meaning and bright future to her career as a writer, poet, and educator. Please check out: https://writtenbykula.xyz/ and stay up to date with all of her wonderful ventures. Thank you Rachel!
LINK TO WEBSITE